For those of you who are familiar with the world of car racing(particularly our American readers), NASCAR is likely the first thing that comes to mind. At this year’s Monster Energy NASCAR Cup Series, the cars aren’t the only thing racing into the future. For this years playoffs, NASCAR has expanded it’s app to include an AR function that includes interactive 360-degree videos. Now you can get even closer to the speed and fury of a NASCAR race, and experience it the way you want.
NASCAR sees incorporating 360 Video as an important step towards enhancing the experiences of NASCAR fans. Tim Clark, VP of NASCAR’s Digital Media Department, wants people to “experience the action, pageantry, and emotion like never before”. This technology will allow them to see through the eyes of their favorite race-car drivers in a way they’d only dreamed of before.
But NASCAR is not alone in it’s drift towards incorporating VR and 360-degree video. Creators active on the Vresh app are also proving how 360-video can take virtual experience to a new level. Vresh user Kazugraph shows those of us who are too scared to even consider it, what ziplining is like in “Namiseom Zip Wire”. Although my enthusiasm for ziplining makes me biased towards Kazugraphs capsule, there are plenty of other great capsules in the realm of sports and adventure. Roger Perez, under the handle “Teeboo”, shows his travels and adventures from deep-sea diving to Catalan independence rallies. As a viewer, it feels as though you are right there experiencing the adventure and the history in action. Although just one of many glimpses into his country, Teeboo shows US viewers what his country means to him, through a thrilling lense. This is not to say his capsules are exclusive to those interested in Spain, his roller coaster capsules encompass the thrills that those who want to experience a roller coaster ride, from the comfort of their room.
What really separates 360 video from traditional 2D video is how much more personalized a 360 experience is. Looking at it purely from a perspective standpoint, 360 lets you experience things from any angle you choose, while in 2D video you are forced to view an experience from a single, creator decided vantage point.
Terry Martin’s capsules take their viewers to see what night is like on the Las Vegas strip or the expansive view seen below a drone. Martin’s experiences don’t just allow you to see the Strip or look around a drone, he lets you live these moments and experience them from whatever angle you want.
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